Case Study: AccuWeather boosts mobile growth, engagement, and lifetime value with AppsFlyer

AccuWeather grows their mobile business to become one the of the world’s top weather apps

AccuWeather, the long‑standing weather data and media company, needed reliable attribution and a better web‑to‑app onboarding flow to reduce user drop‑off and identify high‑value customers. Working with AppsFlyer and using OneLink deep linking plus AppsFlyer’s real‑time mobile attribution, AccuWeather sought to stop sending all web CTAs to the app store (even for users who already had the app) and to gain down‑funnel visibility for optimizing early engagement in an app category characterized by short sessions.

AppsFlyer implemented OneLink deferred deep linking and provided mobile attribution dashboards that tracked owned media, partner promotions and in‑app events. The solution routed users to the most relevant destination (in‑app content or the store), revealed top‑performing networks and key conversion events, and enabled test‑and‑learn campaigns across social, search, programmatic and preload. As a result, AppsFlyer helped AccuWeather minimize onboarding drop‑off, boost long‑term engagement and lifetime value, and grow their mobile business into one of the world’s top weather apps.

AccuWeather

Benjamin Burgess

User Acquisition & Growth Marketing Manager