Case Study: FunPlus regains ROI visibility and control of KPIs with AppsFlyer Data Clean Room

Overcoming privacy-driven data blindspots to regain ROI insight

FunPlus, a global game developer and publisher, confronted severe data blindspots after media partners like TikTok, Meta, and Twitter restricted access to device-level reporting, leaving a 30–40% data gap and forcing more conservative user-acquisition strategies. To address this, FunPlus partnered with AppsFlyer and joined the vendor’s Data Clean Room (DCR)/Data Clean Solution during its alpha stage to seek privacy-safe ways to recover actionable measurement.

AppsFlyer’s DCR securely joined FunPlus’s first-party data with AppsFlyer conversion data to deliver aggregated, privacy-compliant insights. As a result FunPlus saw a tenfold increase in team efficiency, regained confidence in KPIs and ROI analysis, and now uses daily aggregated reports—linking creatives to in‑app behavior—to make bolder, better-informed campaign decisions. FunPlus continues to rely on AppsFlyer’s solution as privacy-driven measurement evolves.

FunPlus

Sia Wang

Marketing Science Lead