Case Study: Genera Games achieves 70% marketing ROI boost with AppsFlyer's Advanced Fraud Protection

Leveling Up Mobile ROI with Advanced Fraud Protection

Genera Games, a leading mobile games publisher with 100M+ downloads and major IP partners, faced mismatched attribution and suspected sophisticated mobile fraud that their previous measurement provider (even with premium anti‑fraud) couldn't stop. To regain clear, fraud‑free marketing analytics they migrated to AppsFlyer and adopted Advanced Fraud Protection 2.0, Fraud Insights and DeviceRank™.

Using AppsFlyer’s Advanced Fraud Protection 2.0, Fraud Insights and DeviceRank™, Genera quickly identified and blocked fraudulent DeviceIDs (AppsFlyer flagged 98% of unrated “new” devices as fraud and found >85% were not real installs), stopped problematic partners, and restored confidence in media spend. The impact was rapid and measurable: 47% savings from fraud protection, ~5x more fraud prevented, a 4x improvement in user loyalty, a 70% boost to marketing ROI and doubled organic growth within two months.

Genera Games

Irene Vaquero Sánchez de Ibargüen

Acquisition Manager