Case Study: Macy’s achieves 55% increase in mobile revenue with AppsFlyer

Macy’s drives mobile adoption for loyalty members

Macy’s, the long-standing omnichannel retailer, faced the challenge of driving mobile adoption among loyalty members who weren’t yet using the app and needed to optimize remarketing versus paid acquisition without cannibalizing owned channels. They worked with AppsFlyer, leveraging AppsFlyer attribution and OneLink deep linking to get a unified, omnichannel view of paid and owned campaign performance.

AppsFlyer’s attribution data showed paid search vastly outperformed display and let Macy’s reallocate spend to search and social while using OneLink to measure owned media down to event-level actions; those changes produced clear results: a 30% increase in total sessions, a 68% increase in purchases year-over-year, a 55% rise in total mobile revenue, a 100% uplift in revenue per install and a 20% boost in revenue per session.

Macy’s

Margaret Dorsman

Marketing Brand Manager