Case Study: 360 Total Security achieves 30x new user growth and 300M users with AppsFlyer's attribution and analytics

Managing Explosive Growth Easily and Efficiently

360 Total Security, a leading global mobile security and optimization company with more than 300 million downloads and a #1 category ranking in Google Play in over 90 countries, faced a complex, manual challenge attributing and optimizing users across PR, TV, and 100+ local partners. To simplify measurement and scale efficiently, they adopted AppsFlyer’s attribution and analytics platform to centralize campaign tracking and partner engagement.

AppsFlyer automated campaign monitoring and delivered attribution and analytics that enabled strategic optimization across markets, driving 30x new user growth and helping 360 Total Security reach 300 million users and an all-time high of over 100 million daily active users. The AppsFlyer solution also produced significant cost savings and partner efficiency — 98% of online media partners integrated AppsFlyer’s attribution system.

360 Total Security