Case Study: PhotoSi achieves 60% increase in user acquisition and 67% higher conversions with AppsFlyer's Smart Banners

Turning mobile web traffic into profitable app installs

PhotoSì, an Italian ecommerce photo-printing company and one of Europe’s first photo-printing apps, faced a conversion problem: roughly 60% of its traffic came from mobile web but purchases required the app, creating friction for users. To address this, PhotoSì partnered with AppsFlyer and deployed AppsFlyer’s Smart Banners (integrated with OneLink) to more smoothly drive mobile web visitors into the app.

AppsFlyer’s Smart Banners enabled product-specific, quickly editable creatives and A/B testing, allowing PhotoSì to run parallel campaigns and optimize spend in real time. The results were strong: a 60% increase in user acquisition, a 67% lift in conversions from creative A/B tests (the discount creative), doubled installs reported by the team, and higher average revenue per user — all achieved with AppsFlyer’s solution.

PhotoSì

Manuel Mainetti

Team Lead Mobile