Case Study: Adore Me achieves 20% mobile revenue growth and 80% mobile traffic with AppsFlyer

Driving Omnichannel eCommerce Performance With Mobile Data

Adore Me, an innovative intimate apparel retailer recognized for rapid growth, needed to unify all marketing and sales channels into a single BI system to better understand and optimize its omnichannel performance. To solve this challenge, Adore Me turned to AppsFlyer’s mobile attribution and marketing analytics platform.

AppsFlyer supplied attribution, reporting and APIs that let Adore Me use CPI as a leading indicator, track mobile revenue, and optimize cross-channel investment based on each customer’s acquisition source. As a result—driven by AppsFlyer’s insights—mobile grew to 80% of traffic, mobile revenue rose 20%, and purchase rates doubled through user-acquisition optimization; Adore Me also engaged AppsFlyer’s Partner Development Team for closed-beta programs with major ad networks.

Adore Me

Jared Pyle

Acquisition Marketing Manager