Case Study: Sayurbox achieves 137% increase in conversions with AppsFlyer deep linking and Audiences

Boosting overall conversions by 137% with deep linking & audience segmentation

Sayurbox, an Indonesian e‑grocery platform serving 1 million customers and partnering with 10,000 farmers, needed to improve the economics of user acquisition and lift conversion from install to first purchase. The team lacked a segmentation engine and referral tooling, forcing time‑consuming manual data work and error-prone audience slices. To solve this, Sayurbox turned to AppsFlyer, using Audiences plus the Customer Experiences and deep linking suite (OneLink and Branded Domains) to enable automated segmentation, contextual retargeting, and a seamless referral flow.

AppsFlyer’s Audiences let Sayurbox create granular, up‑to‑date segments and run A/B tests, while AppsFlyer’s deep linking and branded links streamlined referrals and onboarding. The results included a 137% improvement in overall conversions, an 86% lift in purchase conversions, a 9% higher ARPU from campaign B in testing, 129% more unique users via OneLink, and a 5% reduction in staff hours—confirming referrals as the largest driver of owned‑media traffic.

Sayurbox

Adelia Ekaputri

Digital Media Specialist