Case Study: Tiket.com achieves 30% ad spend savings, 20% ROI lift and 25% user growth with AppsFlyer Protect360

Battling fraud on the road to becoming a top travel management platform

Tiket.com, one of Indonesia’s leading travel management platforms, faced rampant ad fraud as installs far outpaced real user registrations. The team discovered invalid clicks, suspiciously short CTITs, and budget being wasted on shady publishers and channels, but lacked the tools to identify which ad networks were responsible. To combat this, Tiket.com turned to AppsFlyer and its fraud protection product Protect360 for advanced prevention and clearer attribution.

AppsFlyer deployed Protect360’s machine‑learning detection, dedicated dashboards and customizable protections, allowing Tiket.com to clean data, integrate internal transaction records and predict user behavior. As a result, Tiket.com saved up to 80% of the time spent on manual clean‑ups, cut mobile marketing spend by 30%, increased ROI by 20% and grew its user base by 25% in Q1 2019, while narrowing focus to 4–8 reliable ad networks.

Tiket.com

Dyah Wulandari

Vice President - Performance Marketing