Case Study: LinkAja achieves 20% user growth and 15% ad spend savings with AppsFlyer Protect360

LinkAja Grows STORY Customer Base by 20% with Protect360, while Slashing Ad Spend

LinkAja, the Jakarta-based national e-wallet, needed to massively scale high-quality user acquisitions while combating rampant install fraud (install hijacking, click flooding and bots) that was undermining campaign performance. To protect its marketing ROI, LinkAja turned to AppsFlyer’s Protect360 fraud-protection solution.

AppsFlyer deployed Protect360’s real-time detection, post-attribution reporting and machine-learning behavioral analytics to identify and block fraudulent installs, uncovering a 40% post-attribution fraud rate. With AppsFlyer’s Protect360, LinkAja cut ad spend by 15% (paying only for clean installs), reduced low-quality media partners by 75%, grew its user base by 20% and achieved a 30% increase in quality user actions.

LinkAja

Rasis Maulana Setiawan

Digital Marketing Manager