Case Study: Lokal App achieves a 10% reduction in cost per install and 80% growth in installs with AppsFlyer

Expanding the UA funnel while lowering cost per install

Lokal App, a Bangalore-based hyperlocal news and services platform serving millions across 180+ districts, struggled to understand and optimize campaign performance across multiple ad platforms. To consolidate cost visibility and tie spend to accurate attribution, Lokal turned to AppsFlyer’s mobile analytics and attribution platform, using its Dashboard and cost-aggregation capabilities.

AppsFlyer delivered real-time attribution and cost visibility with its Dashboard and Xpend solution (with Protect360 for fraud protection), enabling ad-set-level cost tracking on Facebook and Google and cutting the hours spent calculating ROI. As a result, AppsFlyer helped Lokal scale efficiency and performance—driving an 80% increase in installs while reducing effective cost per install by 10% (Google, Q4 2021).

Lokal App

Nikhil Lunavat

Assistant Vice President Marketing