Case Study: eureka achieves 2.5x more installs, 2.3x better loyalty and 1.8x higher revenue with AppsFlyer

Growing Faster, Scaling Smarter with Mobile Data

eureka, the operator of the Pairs dating app and Couples communication app, faced a shift from web to mobile and needed a mobile-first way to measure, attribute and optimize app marketing. To tackle this, eureka adopted AppsFlyer’s mobile attribution and marketing analytics, including its universal SDK and pre-configured integrations, to gain a clear, real-time view of mobile advertising ROI and scale their user acquisition efforts.

Using AppsFlyer, eureka quickly tested and onboarded new ad networks, synced data without extra SDK work, and optimized media buys at channel and user levels. The result was a dramatic uplift—driving 2.5x more installs, 2.3x better loyalty and 1.8x higher revenue from their top source (Facebook) without substantially increasing spend—and the team was able to double their budget while maintaining ROI.

eureka

Tomoko Wada

Marketing Specialist