Case Study: eBay achieves scalable, measurable global mobile marketing with AppsFlyer

eBay Scales Up Mobile Marketing with AppsFlyer

eBay faced a scaling challenge in mobile marketing: an initial, basic attribution setup connected only a handful of partners and required heavy, cross‑team resource investment for each new integration. To support growing app goals, eBay turned to AppsFlyer’s attribution and measurement platform to provide a more scalable, self‑serve approach.

AppsFlyer enabled eBay to integrate rapidly with a global ecosystem of 5,700+ advertising and tech partners via flexible (including server‑to‑server) integrations, add advanced fraud protection and meet security/compliance needs, and access worldwide support. The result: AppsFlyer became eBay’s “source of truth,” helping lower costs and speed optimization while measuring 1.5B+ monthly in‑app events across 228 countries and territories.

eBay

Sadie Daryan

Global Head of Display and App Marketing