Case Study: Brainium achieves optimized ad creatives and higher LTV with AppsFlyer OneLink

Brainium leverages OneLink to optimize ad creation and maximize ROI

Brainium, a Portland-based mobile games company behind popular Solitaire, Sudoku and Mahjong titles, relied primarily on ad revenue and needed to test creative variables at scale while also splitting ad revenue by acquisition source. Without deep linking or granular attribution they couldn’t generate enough unique traffic to evaluate creative combinations or see revenue by network, so they turned to AppsFlyer and its OneLink deep linking and revenue attribution capabilities.

AppsFlyer implemented OneLink deep links tagged to the creative level and combined AppsFlyer’s ad revenue attribution with Brainium’s internal reporting to deliver daily-refreshed, network-level revenue data and one-to-one creative comparisons. As a result, Brainium was able to rapidly optimize creatives to increase engagement, retention and install volume, accurately measure long‑term LTV by source (e.g., Apple Search Ads vs Google Ads), and go from integration to live testing in two weeks with AppsFlyer’s support.

Brainium

Michael Chronister

Manager