Case Study: Garena Achieves Player Re-engagement and Better ROAS with AppsFlyer

Achieving player re-engagement to amplify user acquisition

Garena, a leading online games developer and publisher in APAC, needed a better way to maintain a healthy player ecosystem as user acquisition costs rose and new-game launches required a critical mass of active players quickly. AppsFlyer’s measurement suite helped Garena analyze user behavior and attribution, especially for its re-engagement efforts across mature titles.

Using AppsFlyer data alongside Google’s App campaigns for engagement (ACe), Garena shifted focus from new-user acquisition to re-engaging lapsed players with segmented audiences, clear KPIs, and personalized creatives. AppsFlyer helped Garena optimize campaigns with fair attribution and balanced cross-channel performance data, contributing to higher scalability, lower cost per log-in in markets like Thailand, and better ROAS.

Garena

Zhang Yaokuang

Regional Marketing Manager