Case Study: Future makes smarter campaign decisions with AppsFlyer

Making smarter campaign decisions to ensure marketing is scaled efficiently

Future is a San Francisco-based health and fitness mobile app founded in 2017 that provides one-on-one coaching and custom workouts. The team needed better attribution data to optimize paid media campaigns across channels like Google and Facebook, but their previous mobile measurement partner wasn’t giving them the visibility they needed. Future used AppsFlyer’s measurement suite to improve campaign decision-making and marketing efficiency.

With AppsFlyer, Future gained the data accuracy and granularity needed to optimize campaigns from a single dashboard and scale its mobile marketing budget more efficiently. The company also began testing affiliate link routing to the website versus the app using AppsFlyer’s deep linking and customer experiences suite without requiring development resources. According to Future, AppsFlyer’s support helped the team move faster and make smarter marketing decisions.

Future

Vishal Korlipara

Head of Growth and User Acquisition