Case Study: Wolt achieves 10x remarketing budget growth and halves incrementality testing time with AppsFlyer

Driving incremental growth at scale with AppsFlyer

Wolt, the Helsinki-founded food and delivery platform operating in 23 markets and serving over 15 million customers, faced a surge in demand during COVID and needed to better understand and engage existing users. Their marketing team was running manual incrementality tests across markets—an inefficient, time-consuming process that prevented consistent measurement of campaign effectiveness—so Wolt turned to AppsFlyer and its Incrementality tool to scale and standardize testing.

Using AppsFlyer’s end-to-end incrementality solution, Wolt centralized test setup and analysis, halving the time and resources spent on incrementality testing and ramping up to roughly 150 lift tests (about 15 tests per month) across all markets. The clearer insights enabled Wolt to eliminate underperforming campaigns, reallocate budget to truly incremental channels, and prove campaign ROI—contributing to a 10X growth in remarketing spend and faster, data-driven decisions supported by AppsFlyer.

Wolt

Anh Nguyen

Director of Performance Marketing