Case Study: Fondeadora achieves 70% lower acquisition cost, 15% higher customer retention and 80% improved campaign effectiveness with AppsFlyer

How migrating to AppsFlyer lowered CAC and increased retention

Fondeadora, a Mexico City–based fintech and one of the country’s largest standalone digital banks, needed to build reliable attribution and BI foundations to understand user behavior and scale growth. The team had been hindered by a previous attribution provider that made accessing and leveraging their own event and attribution data difficult; Fondeadora decided to migrate to AppsFlyer to gain better data access, support, and integration with its growth stack.

AppsFlyer’s attribution and Customer Data Platform was integrated into Fondeadora’s CDP and data warehouse via a simple API, enabling custom dashboards, real-time analyses, and cross-team access (now used by six departments). With AppsFlyer, Fondeadora lowered acquisition costs by 70%, increased customer retention by 15%, and improved campaign effectiveness by 80%, while enabling finance and product teams to forecast spend, optimize activation, and drive more loyal customers.

Fondeadora

Abdala Pineda

Head of Growth