Case Study: Softonic achieves 400% increase in daily active users and 40% retention lift with AppsFlyer

Softonic - Customer Case Study

Softonic, a long‑standing software discovery site that expanded into mobile apps with its Softonic Tools line, needed to rapidly grow a mobile audience, boost engagement and monetization, and refresh brand perception with a small, nimble team. To make data‑driven marketing and product decisions, Softonic turned to AppsFlyer and its measurement suite and marketing analytics to bring real‑time clarity to acquisition, in‑app events and retention.

AppsFlyer provided real‑time attribution, in‑app event tracking and LTV/retention analytics that enabled always‑on campaign optimization and product tuning. The results: Turbo Booster’s daily active users rose nearly 400% in under a year, the app has amassed over 6 million downloads, and retention improved by about 40%—with AppsFlyer remaining at the heart of Softonic’s mobile growth strategy.

Softonic