Case Study: DH Games achieves 30X new-user growth and 10X revenue with AppsFlyer

Scaling a Gaming Business in China and Around the World

DH Games, a leading mobile game developer behind titles like Idle Heroes and Castle Defense 2, faced severe fragmentation across ad networks that required constant in‑app event syncs and multiple SDKs/server‑to‑server integrations, stretching resources. Attribution was also a major challenge in China without the Google Play Store, so the team looked for a mobile attribution and analytics provider and selected AppsFlyer.

AppsFlyer delivered end‑to‑end attribution with deep integrations to Chinese ad networks and out‑of‑store attribution, giving DH Games real‑time local and global performance insights and streamlined data syncs with partners to optimize user acquisition and retargeting. The result: 30X new user growth, 10X revenue growth, 15X more loyal users, Top 10 on Google Play in 32 countries and App Store in 58 countries — with improved ROI and faster, more efficient marketing driven by AppsFlyer.

DHgames

Zhang fu Tao

Marketing Director