Case Study: STARZPLAY achieves 15% lower CPIs and cuts affiliate fraud with AppsFlyer

How STARZPLAY aced their fraud prevention and reduced their CPIs by 15%

STARZPLAY, the market leader for video-on-demand in MENA, faced rising acquisition inefficiency and attribution problems as it scaled, particularly from affiliate CPA channels where fraud undermined long-term subscriber value. After finding their prior MMP insufficient, STARZPLAY migrated to AppsFlyer in 2020 and began using Protect360 and AppsFlyer Audiences to address fraud and audience segmentation.

AppsFlyer’s Protect360 (fraud protection) and AppsFlyer Audiences (audience segmentation) were deployed quickly and with minimal integration, allowing STARZPLAY to detect that roughly 40% of affiliate CPA spend was fraudulent and immediately stop the waste. With AppsFlyer’s tools and support, attribution accuracy improved by 40% at the channel level, CPIs fell 15% (Q1 2022 vs prior year), and app installs rose 20%.

STARZPLAY

Muhammad Mnisi

Head of Performance Marketing