Case Study: Angel Broking achieves 50% month-over-month CPA reduction with AppsFlyer

How Angel Broking Leveraged AppsFlyer to Reduce MonthOver-Month CPA by 50%

Angel Broking, one of India’s largest retail broking houses, needed to maximize reach and usage of its Angel Broking Demat Account & Stock Trading App while running dozens of UA campaigns. The team required actionable install and engagement data to rapidly test targeting and creatives and sought to acquire higher-quality users without blowing through aggressive CPA targets, so they turned to AppsFlyer’s attribution and analytics platform (including Cohort reporting).

Using AppsFlyer to track media cost, attribution and in‑app engagement, Angel Broking optimized bids, budgets, campaign structure and creatives by channel and cohort. AppsFlyer’s insights helped cut month‑over‑month CPA by 50%, reduce paid D0 CPA by 52% (Facebook CPA down 41%, Google CPA down 55%), and scale user acquisition roughly 20–24% while maintaining spend — results Angel Broking credits to AppsFlyer’s platform and support.

Angel Broking

Prabhakar Tiwari

Chief Marketing Officer