Case Study: RummyTime achieves 15% monthly active user growth (plus 6% MoM installs and 5% revenue lift) with AppsFlyer

Driving app growth through personalized campaigns at scale

RummyTime, an Indian skill-based online gaming company, needed a unified view of multi-platform mobile campaign performance and better ways to identify high-value player segments and reduce friction in onboarding. The company struggled with fragmented acquisition data across app stores, ad fraud (fake installs, click flooding, device farms), and inconsistent user experiences that hurt engagement and conversion. To address these challenges RummyTime turned to AppsFlyer for measurement, fraud protection, audience segmentation and deep linking.

AppsFlyer’s Measurement Suite, Protect360, Audiences and deep linking enabled RummyTime to consolidate attribution, block fraudulent activity, build real-time target segments and deliver personalized, platform-aware onboarding links. As a result, RummyTime achieved a 6% month-over-month increase in install volume, 15% growth in monthly active users, and a 5% uplift in revenue by optimizing campaigns, improving re-engagement conversions and streamlining the user experience.

Rummytime