Case Study: Lucky Day achieves $8M revenue growth and 2.6M user growth with AppsFlyer

Lucky Day efficiently scales revenue and users with AppsFlyer attribution

Lucky Day, a Los Angeles startup that turns mobile games into real‑money skill experiences, faced a big challenge: a four‑person growth marketing team needed a single, reliable attribution solution to measure 10 media partners and influencer/organic campaigns in real time. Their previous provider failed to deliver consistent partner integrations and attribution data, leaving the team unable to optimize spend and growth — so Lucky Day turned to AppsFlyer for attribution, deep linking, cost aggregation, and real‑time analytics.

AppsFlyer integrated with all 10 media partners, aggregated cost and revenue, and fed attribution data via APIs into Lucky Day’s Snowflake/Periscope stack, enabling daily optimizations and cross‑team reporting. Using AppsFlyer’s dashboards and Retention Dashboard, Lucky Day fixed a problematic test campaign (day‑3 retention for that partner rose 400%) and achieved positive ROAS across all four games, driving $8M in app revenue growth and 2.6M app users — including Dice Kings (10x users, +$1.50 ARPU) and Blackjack Royale (4x users, +$1.25 ARPU).

Lucky Day

Harrison Botwick

Vice President of Revenue