Case Study: BitMango achieves 57% Day-14 ROAS lift and faster campaign optimization with AppsFlyer ROI360

Boosting ROAS with more accurate data and faster decision-making

BitMango, a leading Korean mobile puzzle-game maker behind hits like Roll the Ball and Word Cookies, faced limited granularity in cost and ad-revenue data across creatives, site IDs and multiple mediation platforms, which slowed and weakened campaign optimization. To solve this, BitMango partnered with AppsFlyer and implemented ROI360 (including the Ad Revenue Connector) to access deeper, near‑real‑time cost and ad revenue data without heavy development overhead.

Using AppsFlyer’s ROI360, BitMango integrated detailed cost and in‑app ad revenue feeds to speed up forecasting and decision-making, shortening optimization cycles from two–three weeks to about one week. The measurable impact was a sustained lift in performance: Day 14 ROAS rose 57% over two months, with progressive improvements from Day 1 (18%) to Day 3 (23%) and Day 7 (45%).

BitMango

Kisup Lee

Chief Executive Officer