Case Study: Wolt achieves data-driven automation and rapid grocery expansion with AppsFlyer

How Wolt Made Data-Driven Automation A Reality

Wolt, the Helsinki‑based food delivery platform operating in 23 markets, needed clearer attribution and a way to make data‑driven automation the foundation of its performance marketing. To solve this, Wolt integrated AppsFlyer (feeding event and attribution data) with Smartly’s campaign automation so marketing decisions could be driven by reliable, real‑time data.

By using AppsFlyer event data to trigger Smartly automation, Wolt could automatically adjust creatives and campaigns when performance dipped, enabling them to double down on ad spend during COVID, launch no‑contact delivery in two weeks, introduce grocery delivery in 15 markets, and scale campaigns across 100+ cities. AppsFlyer’s fast, accurate attribution helped Wolt support some 10,000 restaurants and 20,000 couriers and reach new, previously untapped customer segments through data‑driven automation.

Wolt

Anh Nguyen

Director of Performance Marketing