Case Study: IQ Option achieves 7x growth, 4x user loyalty and 3.5x app engagement with AppsFlyer

Scaling a Global Mobile User Base in FinTech

IQ Option, Ltd., a global FinTech trading platform with over 20 million accounts, needed to rapidly scale its mobile user base in 2017 while preventing suspected partner fraud and doing so without adding headcount. The company chose AppsFlyer—leveraging its attribution and analytics capabilities and Protect360 automated fraud protection—to provide accurate mobile performance data, preconfigured partner integrations, and in-market support for new regions.

Using AppsFlyer’s attribution, partner integrations and Protect360, IQ Option implemented a proprietary multi-tiered media optimization model, integrated AppsFlyer data into its BI platform for real-time ROI measurement, and optimized local market entry with AppsFlyer’s teams. The result: 7x faster quarterly growth, 4x improvement in mobile user loyalty, 3.5x higher in-app engagement, significant fraud savings, and healthier, higher-quality traffic and ROI thanks to AppsFlyer.

IQ Option

Artem Pachko

Head of Growth