Case Study: Axis Bank boosts app downloads and conversion tracking with AppsFlyer

How Axis Bank mastered digital customer activation

Axis Bank, India’s third-largest private sector bank, needed a better way to integrate millions of newly acquired Citibank consumer customers while maintaining strong digital engagement. The bank struggled with limited visibility into campaign performance and could not connect top-of-funnel interactions like SMS clicks or ad taps to critical actions such as app registrations and onboarding. To solve this, Axis Bank turned to AppsFlyer’s attribution and deep linking suite, including its OneLink technology.

With AppsFlyer, Axis Bank gained end-to-end visibility across SMS, WhatsApp, email, and paid media, along with tracking for key in-app actions like registration, MPIN confirmation, and product engagement. This helped the bank attribute conversions more accurately, optimize budget allocation, and shift campaign goals from installs to meaningful user actions. As a result, Axis Bank drove a 25% month-over-month increase in app downloads, and AppsFlyer became its centralized platform for attribution and reporting.

Axis Bank