Case Study: FOX Corporation achieves 15–35% more app installs and 10x banner CTRs with AppsFlyer Smart Banners

Boosting mobile live sports viewership by testing custom web Smart Banners

Fox Corporation, home to brands like FOX Sports and FOX NOW, needed to grow app installs and engagement on a limited budget by optimizing owned channels and the web‑to‑app experience. With Apple’s Smart App Banner limited to iOS and non‑customizable and no native Chrome solution, Fox Corporation turned to AppsFlyer and its Smart Banners to drive more users from their high‑traffic mobile site into the apps.

AppsFlyer’s Smart Banners gave Fox Corporation fully customizable, cross‑browser banners that deep link existing users to specific in‑app broadcasts, route new users to the correct app store, and provide full attribution — all configurable in the AppsFlyer UI without developer support. In A/B tests during marquee live events, AppsFlyer Smart Banners boosted installs by 15%–35% versus a generic banner and produced a 10x increase in banner CTRs, significantly improving web‑to‑app conversion and in‑app viewership.

Fox Corporation

Zack Simone

Executive Director, Growth Marketing