Case Study: Huuuge Games saves 1,300 man-hours annually and accelerates campaign optimization with AppsFlyer’s Master API

How Huuuge games boosts performance and saves time with AppsFlyer’s master API

Huuuge Games, a leading mobile social-casino developer behind Huuuge Casino, faced a data-aggregation challenge: its UA and BI teams relied on multiple AppsFlyer reports and spent up to an hour per day per person cross-referencing cohort, retention, activity and Protect360 data to get a holistic view of campaign KPIs. To scale real-time optimization across dozens of campaigns and media sources, Huuuge needed a single, customizable source of truth — while still using AppsFlyer and its dashboard.

AppsFlyer’s Master API provided that single, aggregated feed, letting Huuuge combine LTV, retention, cohort, activity and Protect360 metrics (and create calculated KPIs) in one query. The change cut manual aggregation from about an hour to seconds, delivered a full 360° view on demand, and saved the company roughly 1,300 man-hours annually — accelerating campaign optimization and insight-driven decision making.

Huuuge Games

Misha Syrotiuk

Head of Ad Networks and Programmatic Ad Buying