Case Study: Teebik Games achieves 50X new-user growth, 20X revenue growth and a 10% ROI boost with AppsFlyer

Remarkable Gaming App Growth at Scale Driven by Mobile Marketing Data

Teebik Games, one of the world’s largest mobile game publishers best known for titles like Fallensouls and Clash of Gods, faced rising user-acquisition costs and a growing burden of managing performance across 100+ media partners. Massive data processing, multiple SDKs, and difficulty maintaining data quality at scale made evaluating partner performance and optimizing ROI increasingly complex, so Teebik Games turned to AppsFlyer for mobile marketing attribution and analytics.

AppsFlyer provided a unified, real-time attribution and analytics platform (no additional SDKs required), with cohort reporting, in-app event and retention analysis, and fraud detection to validate partner quality. Using AppsFlyer, Teebik Games optimized 100+ channel partners and achieved measurable impact: 50X new user growth, 20X revenue growth, a 10% lift in marketing ROI from fraud elimination, Fallensouls reaching #1 in Google Play in 6+ countries and Top 10 grossing in 9+ countries, plus extensive Google Play featuring—demonstrating AppsFlyer’s role in accelerating performance at scale.

Teebik Games

Jessie Chen

Vice President