Case Study: CrazyLabs achieves 25X Faster App Onboarding with AppsFlyer’s App Management API

Helping Hyper-Growth Gaming Studios Scale Faster With ‘App Management API

CrazyLabs, one of the world’s largest mobile games publishers with a portfolio of hit casual and hyper‑casual titles, needed to speed and scale the monthly testing and onboarding of hundreds of games. Their Publishing Ops and CLIK Dashboard teams faced a huge logistical burden configuring each app across multiple systems and partners (including AppsFlyer), creating risk of human error and slow time‑to‑test.

AppsFlyer’s App Management API and Partner Integration API provided a programmatic way to add apps, configure integrations and attribute installs, reducing manual work and mistakes. Using AppsFlyer’s APIs and responsive product support, CrazyLabs cut onboarding lag from three days to three minutes, dramatically increasing the number of games they can test and accelerating decisions about where to invest resources.

CrazyLabs

Uri Danan

Head of Product Management