Case Study: Dineout achieves a 30% reduction in customer acquisition costs with AppsFlyer

Dineout cuts customer acquisition costs by 30% by leveraging AppsFlyer

Dineout, India’s largest restaurant tech platform, needed to cost‑effectively scale its user base beyond the country’s three major ad platforms without sacrificing post‑install quality, retention, or lifetime value. To evaluate thousands of potential media partners and protect in‑app conversion rates, Dineout turned to AppsFlyer, leveraging tools such as the Performance Index and AppsFlyer’s attribution dashboards.

Using AppsFlyer’s Performance Index to prioritize partners, plus Activity/Retargeting/Overview dashboards, Data Locker exports and Audiences exclusion lists to refine spend, Dineout identified high‑LTV, lower‑cost channels and automated analysis with AppsFlyer’s support. AppsFlyer’s solution delivered a 30% improvement across key metrics—reducing customer acquisition costs, cost per install and cost per conversion—and saved time for Dineout’s team to pursue new growth initiatives.

Dineout

Nikhil Bakshi

Co-Founder