Case Study: Luni scales campaign management to 3,000 automated campaigns and saves 40 work hours/month with AppsFlyer

How Luni Scaled Up By Leveraging Campaign Automation

Luni, a Bordeaux-based app developer with products like Fitness Coach and Photo Editor, needed to scale user acquisition across many markets while managing hundreds to thousands of campaigns with distinct CPA goals, creatives and channels. They turned to AppsFlyer as their mobile measurement partner—leveraging AppsFlyer’s Cohort API—to provide the reliable data needed to move from manual optimization to an automated campaign strategy.

Using AppsFlyer’s cohort and attribution data together with BidShake’s automation, Luni implemented rule-based automations (for example, pausing high‑CPA campaigns) and replicated manual processes at scale. With AppsFlyer powering decision-making, Luni now runs over 3,000 campaigns in parallel, saves roughly 40 work hours per month, reduced dependence on the US market by 20%, and expanded into new regions without increasing team size.

Luni

Jacquelin de Maillé

Head of User Acquisition