Case Study: Apartment List achieves 2x Day 0 logins with AppsFlyer OneLink

Apartment List Leverages OneLink to Build a Persistent Web-to-App Profile

Apartment List, a fast‑growing apartment rental marketplace, faced high drop‑off in onboarding because asking new users to register before searching discouraged conversions. To simplify onboarding while keeping a persistent web‑to‑app profile, Apartment List partnered with AppsFlyer and used its OneLink universal deep‑linking platform to rework the web‑to‑app journey.

Using AppsFlyer’s OneLink and a “magic sign‑in” flow, users complete a short web survey, enter name/email/phone (no password), then receive an SMS/email with a OneLink containing a one‑time parameter that opens the app and logs them in with saved search results. With AppsFlyer’s support this drove a 2× lift in day‑0 logins, a 10× increase in transferring the highest‑value web users to app, a 15% decrease in CPI and a 30% increase in LTV.

Apartment List

Christopher Chee

Senior Manager