Case Study: Rosetta Stone achieves 39% higher Apple Search Ads ROI with AppsFlyer

Rosetta Stone boosts its Apple Search Ads performance with AppsFlyer

Rosetta Stone, the mobile-first language education company, needed a better way to use Apple Search Ads to reacquire long-dormant users who had downloaded or previously deleted the app. The UA team wanted granular reporting and the ability to set a custom acquisition window and to separate re-engagement (still-installed users) from re-attribution (previously deleted installs). To address this, Rosetta Stone worked with AppsFlyer and used AppsFlyer’s custom reacquisition windows and re-engagement dashboards.

AppsFlyer enabled Rosetta Stone to set a 12-month reacquisition window, split re-engaged vs. re-attributed users, and build new-user and returning-user dashboards for targeted Apple Search Ads campaigns. As a result, remarketing dormant users via Apple Search Ads with AppsFlyer delivered a 39% higher ROI than comparable new users, reduced CPI by 18% month-over-month, increased Apple Search Ads revenue by 19%, and raised average customer LTV by 10%.

Rosetta Stone

Caitlin Romig

Senior Manager, Digital Marketing - Global Consumer