Case Study: Amobear boosts ROAS by 50% with AppsFlyer

Amobear boosts ROAS by 50% with AppsFlyer and TikTok

Amobear, a leading Vietnamese gaming and app studio in APAC, wanted to accelerate global expansion while improving user acquisition efficiency and lifetime value. The company struggled to scale campaigns in key LATAM and Asian markets, especially on TikTok and Pangle, and needed better measurement to balance UA costs against ROAS and retention.

AppsFlyer helped Amobear by providing mobile attribution and analytics, plus ROI360 and the Advanced SRN integration with TikTok for real-time ad revenue postbacks and value-based optimization. With AppsFlyer, Amobear achieved a 50% increase in ROAS in just one month, while allocating 20% of its ad spend to TikTok and improving campaign optimization with more accurate, real-time performance data.

Amobear

Lan Anh

UA Marketing