Case Study: Slickdeals achieves 70% mobile traffic and LTV-driven ROAS optimization with AppsFlyer

Raw attribution data illuminates Slickdeals’ UA North Star

Slickdeals, a long-standing deal-sharing community, faced a rapid shift of users from web to mobile and needed better measurement, deep linking, and scalable partner onboarding. Their previous MMP wasn’t cost effective or tailored to a lean UA team, so Slickdeals chose AppsFlyer and adopted AppsFlyer’s Pull APIs and OneLink to get the raw attribution data and deep linking capabilities required to measure long-term customer lifetime value and ROAS.

AppsFlyer’s Pull API fed daily raw and aggregate attribution and ad-revenue data into Slickdeals’ systems while OneLink enabled out-of-the-box deep linking and owned-media attribution. The result: mobile traffic rose from ~10% to over 70%, installs grew 15% YoY, email-acquired users proved highly valuable (90% became loyal users), onboarding new affiliate partners simplified via AppsFlyer’s 8,000+ integrations, and the team gained confident, data-driven UA decisions that maximized ROAS.

Slickdeals

Michael Shyr

Senior Marketing Manager