Case Study: Gismart accelerates growth in China with AppsFlyer and Ocean Engine

How Gismart Grew in China with AppsFlyer & Ocean Engine

Gismart, a London-based gaming and entertainment company founded in 2013, aimed to rapidly grow its audience in China but faced strict privacy laws, server latency and a lack of local market knowledge. To better understand Chinese consumers and make smarter media-buying decisions, Gismart partnered with AppsFlyer alongside media partner Ocean Engine (Douyin).

AppsFlyer provided localized attribution and partnership support — linking Gismart to Ocean Engine, supplying Customer Success expertise (including Michael Talapov and Saima Zhang), and leveraging its China office and team of over 70 to advise on strategy and attribution logic. With AppsFlyer’s data and local backing, Gismart fast-tracked its Chinese expansion, gained deeper audience insights, improved campaign predictability and performance, and positioned itself to launch more titles into the market.

Gismart