Case Study: Big Fish Games achieves a single source of truth for attribution and real-time marketing insights with AppsFlyer

Big Fish Games Finds their Mobile Attribution North Star with AppsFlyer

Big Fish Games, a Seattle-based mobile gaming company with 600+ employees and a global portfolio of titles, faced inefficiencies and data fragmentation from using two separate attribution providers. They chose AppsFlyer and its attribution platform—including AppsFlyer’s SDK and Push API—to provide a robust, centralized measurement solution that could serve as the UA team’s single source of truth for attribution and marketing analytics.

AppsFlyer implemented its scalable suite, feeding real-time raw attribution data into Big Fish Games’ custom BI via the Push API and enabling quick SDK integration across 1,000+ global apps. The AppsFlyer solution powered advanced campaign optimization, saved significant development time, and helped drive 20M+ attributed downloads over six months—becoming the “north star” for Big Fish Games’ growth and marketing decisions.

Big Fish Games

Anthony Cross

VP User Acquisition, Data Science, & Product Management