Case Study: Albertsons achieves 113% increase in marketing-driven app traffic with AppsFlyer

Doubling marketingdriven mobile app traffic with AppsFlyer deep links and QR codes

Albertsons needed to accelerate app adoption across millions of customers by moving shoppers from an offline, paper-based experience to its mobile apps, but prior QR code tools routed users to mobile web, required logins, and provided no in-app attribution. To solve this, Albertsons partnered with AppsFlyer, using AppsFlyer deep links and QR codes to create a seamless app-first experience and capture performance data.

AppsFlyer’s deep linking routed new users to the app store and existing users directly into the right app screen, while AppsFlyer QR codes enabled full in‑app attribution and real‑time campaign measurement; the codes were placed on receipts across 2,000+ stores and 20+ brands. In two months the campaign drove 1.2M+ app visitors (100k+ new users, 1.1M+ returning), accounted for 53% of non-organic app visits, lifted MAU by 12% and delivered a 113% increase in marketing-driven app traffic — results that prompted broader rollout and deeper integration with Albertsons’ marketing channels.

Albertsons

Ryan Lee

Senior Product Manager