Case Study: Baemin achieves 5X Day-30 retention and $150K annual fraud savings with AppsFlyer

Baemin revs up retention by 5X with advanced remarketing

BAEMIN Vietnam, the leading food‑delivery app, needed to boost customer retention and accurately measure first‑order conversions across multiple channels while combating fraudulent in‑app events, managing deep linking/QR campaigns, and reducing manual attribution consolidation. To address these challenges, BAEMIN partnered with AppsFlyer and implemented its Measurement Suite, Audiences, Customer Experience & Deep Linking Suite, Protect360, and Data Locker.

AppsFlyer consolidated attribution and audience data, automated data ingestion, blocked fraudulent events, and enabled contextual deep links and QR workflows—delivering a 5X increase in Day‑30 retention since 2021, an estimated $150K annual savings from blocked fraudulent in‑app events, and a 30% reduction in data‑engineering workload; millions of fake events were filtered so BAEMIN could reallocate spend to profitable users. AppsFlyer’s integrated solution also improved remarketing precision and campaign ROX, enabling faster, data‑driven optimization across channels.

BAEMIN

Bao Chi

Media Manager