Case Study: Rapido (India’s largest bike-taxi) achieves 20% retention lift and 25% MoM transacting-user growth with AppsFlyer

India’s Rapido Boosts Retention Rates By 20% With AppsFlyer’s Audiences

Rapido, India’s first and largest bike-taxi operator with ~15M registered users and a ~20% share of the ride‑sharing market, faced rapid user growth that made it hard to track acquisition funnels, increased exposure to fraudulent media traffic, and left a large pool of dormant users that needed reactivation. To address these challenges Rapido selected AppsFlyer, leveraging AppsFlyer Audiences and Protect360 to consolidate campaign data and gain real‑time attribution and fraud visibility.

AppsFlyer unified Rapido’s data into a single dashboard, enabled dynamic audience segmentation and automated audience syncs with partners via AppsFlyer Audiences, and detected fraudulent traffic with AppsFlyer’s Protect360 so Rapido could reallocate spend to higher‑quality sources. The results included a 25% month‑over‑month increase in monthly transacting users and a 20% lift in retention, improving ROI and remarketing efficiency for Rapido.

Rapido

Amit Verma

Marketing Head