Case Study: Tilting Point exceeds ROI targets for 19 games with AppsFlyer attribution

Tilting Point exceeds ROI targets for 19 games using AppsFlyer attribution

Tilting Point, a mobile games publisher managing a 30-title portfolio under its "Progressive Publishing" model, needed real-time, accurate attribution to optimize bids and budgets and drive ROI across diverse monetization models and international markets. The iOS 14.5 privacy changes severely limited deterministic attribution, so Tilting Point turned to AppsFlyer’s attribution platform and SKAdNetwork solutions to regain visibility and continue fast, data-driven campaign testing and optimization.

AppsFlyer implemented SKAdNetwork dashboards, Conversion Studio for customized conversion-value mapping, null-value estimation via machine learning, and plans for a Single Source of Truth, plus cohort analytics and Data Locker exports to Tableau. Using AppsFlyer, Tilting Point tested 25 media partners faster and achieved positive ROI for 19 games, with notable wins including a 60% ROAS increase and 300% higher remarketing spend on Star Trek Timelines and doubled revenue with a 280% increase in monthly average installs for Adventure Escape Mysteries.

Tilting Point

Yi Gong

Growth Marketing Director