AppsFlyer
186 Case Studies
A AppsFlyer Case Study
Space307, an international fintech company in EMEA, needed a better way to manage mobile ad fraud as it expanded acquisition through affiliate and CPA channels. Fraud rates surged on some partners, distorting attribution, wasting spend, and making it difficult for marketing, product, and BI teams to trust the data. To address this, Space307 used AppsFlyer’s Fraud Protection solution, Protect360.
With AppsFlyer, Space307 implemented real-time fraud prevention, validation rules, uninstall tracking, CTIT analysis, API and event validation, and post-attribution fraud checks, alongside tighter CPA partner onboarding and risk controls. The result was a fraud rate drop from 45% to 15%, a 90% decrease in post-attribution fraud, and a 14x increase in install-to-registration conversion rate, while also improving data quality and partner accountability.
Kirill Grigorev
Senior UA Specialist