Case Study: bigbasket triples web-to-app installs and doubles first orders with AppsFlyer's Smart Banners

Tripling web-to-app installs, and increasing first orders from mobile web-to-app users

Bigbasket, the Bengaluru‑based online grocery platform handling 400,000+ daily orders, faced a challenge converting large volumes of new and first‑time users on its mobile website into app users, where trial-order likelihood is higher. To create a seamless, cost‑effective web‑to‑app journey, Bigbasket partnered with AppsFlyer and deployed its Smart Banners together with OneLink deep‑linking to drive app installs and personalized promotions.

AppsFlyer implemented Smart Banners and OneLink to run targeted web‑to‑app campaigns with deferred deep links, personalized CTAs, and full tracking of installs, clicks, and view‑throughs on the AppsFlyer dashboard. The program delivered measurable impact: mobile web‑to‑app installs increased 3x and first orders from mobile web‑to‑app users rose 2x, producing a significant uplift in revenue.

Bigbasket

Varun Vijayaraghavan

Digital Marketing Manager