Case Study: KindiCare achieves 50% lower cost-per-install and 110K app installs with AppsFlyer

Revolutionizing childcare matching on mobile

KindiCare, an Australian two-sided childcare search platform that launched its native mobile app in May 2021, struggled to optimize user acquisition and allocate marketing budget because it lacked actionable campaign performance data and had a weak web-to-app conversion. Facing questions about which channels delivered high-intent users and how to turn web visitors into engaged app users, KindiCare partnered with AppsFlyer and adopted a mobile-first measurement approach using AppsFlyer’s Measurement Suite.

Using AppsFlyer’s Measurement Suite together with KindiCare’s event engine and AppsFlyer Smart Banners, the team gained real-time insights, deep-linked web visitors to contextual app content, ran A/B tests, and reallocated media spend daily to target higher-value users. The result: 110K installs in two years, a 50% reduction in blended cost per install, a 70% year-on-year cut in digital acquisition spend, a 92% increase in organic and direct referral traffic, and over 15% of installs from Smart Banners—demonstrating AppsFlyer’s impact on engagement and efficient growth.

KindiCare

Benjamin Balk

Founder and Chief Executive Officer