Case Study: Burger King achieves 7x ROI and 20% lower CPA with AppsFlyer

Driving 7X ROI with a powerful remarketing strategy

Burger King, the global fast-food chain with over 18,700 locations, needed to boost mobile app engagement — specifically driving customers to activate in‑app coupons to improve loyalty and lifetime value. To tackle this, Burger King worked with AppsFlyer, using AppsFlyer’s measurement and audience‑segmentation capabilities to identify and target inactive users who had previously engaged with the app.

Using AppsFlyer to build targeted audience lists and pairing those segments with TikTok’s App Event Optimization (AEO) campaigns, Burger King served ads to installed but inactive users to drive coupon activations. The AppsFlyer‑driven remarketing approach delivered a 7x ROI on coupon activations and a 20% lower cost per activation (CPA), helping Burger King hit profitability targets and scale its partnership with AppsFlyer (and TikTok).

Burger King

Vinicius Ribeiro

Marketing Lead: Acquisition & Performance