Case Study: Carrefour achieves 29% increase in in-app revenue with AppsFlyer

Increasing in-app revenue by 29% with audience segmentation and creative optimization

Carrefour, a global supermarket and eCommerce leader, aimed to boost awareness and reinforce its presence in Brazil but found initial TikTok-driven campaigns directing users to its website weren’t resonating. To pivot toward driving mobile engagement, Carrefour partnered with AppsFlyer, leveraging AppsFlyer’s Audiences solution and measurement suite to better target and measure app-focused campaigns.

Using AppsFlyer’s Audiences to create targeted retargeting lists and AppsFlyer’s measurement suite to track performance, Carrefour shifted traffic to its mobile app and paired the strategy with TikTok’s Automated Creative Optimization and creator partnerships. The results: a 29% increase in in-app revenue, an 11% rise in new users, TikTok delivering 3x higher average ROI versus other channels, and a standout creator video generating over 3 million views and a CTR far above benchmarks — demonstrating the impact of AppsFlyer-driven audience and measurement capabilities.

Carrefour

Yohanna Marinho

Growth Marketing Manager