Case Study: Bitkub Exchange achieves 87% increase in trading-fee revenue and higher conversions with AppsFlyer

Key to revenue growth in the crypto world reaching and engaging the perfect audience

Bitkub Exchange, a leading Thai cryptocurrency exchange, faced limited visibility into campaign performance and lacked a defined audience strategy, which hampered user acquisition and retention. To address this, Bitkub Exchange partnered with AppsFlyer and implemented AppsFlyer's Measurement Suite, Audiences, and APIs/raw data solutions to gain reliable attribution data and build targeted audience segments.

AppsFlyer’s measurement and data stack identified high-performing media sources, enabled privacy-centric remarketing using in-app event segments, and fed raw data into Bitkub Exchange’s acquisition and retention workflows. The results included a 13% increase in registrations, a consistent 4% month-over-month rise in install conversion rate during 2023, a 5% reduction in average CPA, and an 87% increase in trading-fee revenue.

Bitkub Exchange

Atthakrit Chimplapibul

Chief Executive Officer